Prime Tower Speaker
Prime Tower Speaker
Prime Tower
Product Overview
The Prime Tower speakers set the bar for sound quality and high-end appeal among tower speakers anywhere near the price. The reference-grade SVS floorstanding speaker is amazingly transparent, with a broad, stable soundstage and sharp imaging of voices and instruments, all punctuated by deep yet accurate low frequency extension.
Challenge the SVS Prime Tower Speakers with any dynamically charged music or movie soundtrack and it reveals new layers of sound and detail you never knew existed. With engineering and design cues taken from the acclaimed SVS Ultra Series speakers, the Prime Tower is a sonic achievement that stands up to the best speakers in the world.
Quick Specs
- Tweeter | 1"
- Midrange | 4.5"
- Woofer | Dual 6.5"
- Freq. Response | 30 Hz-25 kHz (±3 dB)
- Dimension | 36.6" (H) 8" (W) 11.6" (D)
Ohio-based AV professionals provide customer support, product recommendations and set-up advice for every component in your system, 7 days a week, before and after you own SVS.
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User Reviews
Kevin T. Reviews the Prime Tower Surround System
"I am blown away by how much I was missing with my old surround sound. I have been watching movies and listening to music for the last several days with a hu...
Brian S. Reviews the Prime Tower
"Crispy highs, good bass, and an incredible sound stage. Great for theatre or music playback. What a great speaker for the price!"- Brian S.
Press Reviews
SVS Prime Tower Touted as “Best Speakers for Home Theater” by Top Tech Site Digital Trends
“Incredible performance, striking design, excellent stereo and surround performance. Perfect for music lovers and film buffs alike, will take your home audio...
HiFi Chicken Reviews the Prime Tower Loudspeaker
"Beautiful and finish and profile with the all the important acoustics to match. It’s hard to compete with the Prime Tower on price considering the excellen...
The Pixelated Gamer Reviews the Prime Tower Speaker System
"The deep bass notes, punchy midrange performance and crystal clear highs all come together for a full on audio assault that rivals any pair of towers we ha...
HiFi Trends Reviews the Prime Tower Loudspeaker
"An incredible speaker. The imaging and soundstage are excellent, the scale is incredible, and they have a lovely midrange. The bass and dynamics are except...
AV Nirvana Reviews the Prime Tower Loudspeaker
"Frequency response extends from 30 Hz to 25 kHz. Low distortion and superb off-axis frequency response ensure clean delivery, a wonderful soundstage and lif...
Hi-Fi Choice Reviews the Prime Tower Loudspeaker
"A presentation that’s finely revealing, harmonically rich and rhythmically tight. The longer I listen to the Prime Tower, the more I appreciate its ability ...
HomeTheaterForum.com Reviews the Prime Tower Speaker
"Enveloping and immersive, bass response was exceptional, all without the use of a subwoofer. The Prime Towers shined with great clarity and resonance. A gr...
Audiohead Reviews the Prime Tower
"The Prime Tower brings a big package to the $1k game…If you want to hear every note, foot tap and breath, this is a speaker for you."
The Missing Remote Reviews Prime Tower and Prime Tower 5.0 System
"Not only do they present outstanding center imaging and an unwillingness to compromise either punch or clarity, they also subtly seduce listeners to keep tu...
Sound Stage - Vince Hanada Reviews the Prime Tower
"It’s amazing what $999.98 can buy. The SVS Prime Tower might make you wonder why you'd ever need to spend more!"
Audioholics - Tarunvir Bains Reviews the Prime Tower and Prime Center Speakers
"I highly recommend the SVS Prime speakers for anyone looking to break into the first true threshold of fidelity-driven sound reproduction without breaking ...
Reference Home Theater - Chris Heinonen Reviews the Prime Tower
“So impressed… These are $1000 speakers? They sound seriously good…both powerful and detailed…Imaging is also terrific.”
Home Theater Shack Reviews the Prime Tower
"…sounded much bigger than their size, and projected quite an engaging soundstage…should be considered by anyone with $1000 to spend on a pair of speakers."
AVTechReviews - Chris Murray Reviews the Prime Tower
"They’re one of the few speakers that do everything well…rare combination of good sound quality and affordability. Great treble response, smooth mid-range a...
CNET names the Prime Towers at the top of their best speakers under $1000 list!
AVTechReviews - Chris Murray Reviews the Prime Series Speakers
"… have a surprisingly big sound… flawless in its performance…get a audiophile grade home theater system at a fraction of the cost."
CNET reviews the Prime Tower Speaker
See why they ranked it as one of the top budget audiophile speakers available…
TheAbsoluteSound.com - Primer: Rocky Mountain Audio Fest 2014
"When you listen to $100k systems all day, it’s difficult to be really excited about $1k speakers. But let me tell you, these speakers, when listening in ne...
SoundstageGlobal.com - RMAF 2014: Stereo Speakers
"The flagship of the Prime line (shown here next to the larger Ultra Tower) is the Prime Tower, which costs $999/pair in matte black or $1199/pair in gloss ...
Prime Series Speakers Receive Digital Trends Editors Choice Award
"With effortless performance, elegant design, and striking value, SVS’ Prime Series hits the ultimate sweet spot in the audiophile segment."
Frequency Response / Acoustic Data:
- Rated bandwidth: 30 Hz-25 kHz (±3 dB)
- Nominal impedance: 8 ohms.
- Sensitivity: 87 dB (2.83V @ 1 meter full-space, 300-3kHz)
- Recommended amplifier power: 20-250 watts.
Speaker Specs:
- Floor Standing Tower Loudspeaker
- Black ash and piano gloss black finish options
- Single set of 5-way binding posts
- Dual 1.7” wide-flared rear-firing ports
- Cloth grille with pin/cup retention system
- Elastomer stick-on bumper feet (adds 3mm to height)
- Spiked metal screw-in feet included - adjustable for level
- Cabinet Dimensions: 36" (H) X 8" (W) X 11.1" (D)
- Overall Dimensions: 36.6" (H) X 8" (W) X 11.6" (D) (includes grille and feet)
- Shipped Dimensions: 41.3" (H) X 14.1" (W) X 17.3" (D)
- Weight: 40.1 pounds
- Shipped Weight: 46.3 pounds
Driver Specs:
1” Aluminum Dome Tweeter:
- FEA-optimized diffuser for airy and unveiled presentation
- Aluminum dome for exceptional transient response
4.5” Midrange Driver:
- Polypropylene cone for excellent stiffness/mass ratio and pistonic behavior
- Aluminum shorting ring to reduce gap inductance, lower distortion, and enhance high frequency response
- Cast ABS-fiberglass composite basket ensures precision component alignment and excellent thermal transfer
- Vented voice coil former minimizes air compression artifacts
Dual 6.5” Woofers:
- Long stroke motor and suspension for high output
- Polypropylene cone for excellent stiffness/mass ratio and pistonic behavior
- Aluminum shorting ring to reduce gap inductance, lower distortion, and enhance high frequency response
- Cast ABS-fiberglass composite basket ensures precision component alignment and excellent thermal transfer
- Vented voice coil former minimizes air compression artifacts
Crossover & Cabinet Specs:
Crossover:
- 3.5-way crossover with premium-grade capacitors, air-core inductors and heavy-trace printed circuit boards.
- Tapered woofer array optimizes the transition to the midrange driver and reduces vertical axis lobing
- Midrange-to-tweeter crossover: 2.1 kHz (12 dB/octave slopes)
- Top woofer (Combined Woofer) to midrange crossover frequency: 350 Hz (12 dB/octave slopes).
- Bottom woofer low pass frequency: 165 Hz (customized filter Q and slope)
Cabinet:
- Separate sealed midrange enclosure shifts standing waves beyond the driver pass band, improving sound quality
- Separate woofer enclosures with optimized port tuning frequencies for smooth and accurate bass response
- Acoustically transparent and FEA optimized grilles minimize diffraction
- Chamfered front baffle and flush-mounted drivers reduce edge diffraction and improved on-axis high frequency response
- FEA-optimized cabinet and bracing eliminates resonances
Every aspect of the Prime Tower speakers was designed for sonic excellence. From the premium grade drivers and sophisticated SoundMatch crossover to the extra-thick baffle, internal bracing, and FEA optimized tweeter diffuser, the Prime Tower speaker’s design and engineering credentials place it among the best $1,000 tower speakers available.
Prime Driver & Tweeter Design
Thoughtfully designed for acoustic excellence, the 4.5-inch midrange driver is mounted in its own dedicated and completely sealed compartment to ensure a smooth, precise and clear midrange free from coloration. The cone material is extremely light and rigid and maintains a flat frequency response with excellent handling across the foundational mid-range frequencies.
Dual 6.5-inch woofers deliver effortlessly deep and articulate bass to set the mood and punctuate the low-end impact of instruments, basslines and movie sound effects. Each woofer has a separate internal compartment in the cabinet with its own custom port tuning frequency. The result is deep, powerful and accurate bass you hear and more importantly, feel.
The Prime Tower speaker’s 1-inch aluminum dome tweeter is light, efficient, and rigid, and plays crystal clear at high volumes. The clarity offers a sense of utter transparency, while offering an ‘airy’ presentation and incredibly unveiled highs so female vocals and dialogue always sound crisp and smooth.
Innovative SoundMatch Crossover Design
Since premium drivers require an equally capable crossover, no expense was spared with the innovative SVS SoundMatch 3.5-way crossover. Its tapered array is designed so each woofer has its own discrete crossover to minimize the potential for beaming. This creates an expansive, yet focused and precise soundstage, with accurate frequency response at all listening positions in the room. The precise tuning of the SoundMatch Crossover also ensures pinpoint accuracy from sparkling highs down to palpable lows, while maintaining pristine signal purity.
Performance Driven Cabinet Design and Geometry
Tapered edges on the Prime Tower speaker’s front baffle, known as chamfers, minimize edge diffraction for clear and precise soundstaging. The cabinet’s presence is substantial but it does not take over a room visually and offers a modern industrial feel with acoustic enhancements like shorting rings and a tweeter diffuser. All of these advancements are packed into a sleek but commanding floor standing speaker cabinet available in stunning piano gloss black or premium black ash finish.
Sound Expert Videos
SVS President Gary Yacoubian Discusses Prime Pinnacle
SVS Prime Elevation Home Theater Speaker Overview
Tips for Choosing Your Perfect Speaker
Designing a World Class Speaker
Enter your speakers and the SVS Subwoofer Matching Tool will recommend suitable subwoofer matches as well as crossover frequency and low pass filter settings.
Personal SVS speaker and subwoofer system builder. Choose from preset home theater surround sound set-ups like 5.1, or custom build your own.
User Reviews | Press Reviews
- Reviews
- Questions
USPlacement Critical
I believe my Prime Tower speakers have been played enough to be broken in by now. I really enjoyed the speaker placement article I was sent. As the placement of the Prime Towers is very critical to how they sound. I expected to be blown away with the imaging and detail based on all the reviews I read. I was not pleased with them when they were on the floor. So I moved them around quite a bit, with little improvement. On the plus side, I now consider myself an expert at running the Audyssey on the Denon. When I put them on stands there was a noticeable improvement. Unfortunately, the lowest my current speaker stands will go is 13." According to the speaker placement guide I really need to find a pair of 8" stands that will support their weight, that will put them at the right height. I've listened to the towers by themselves in stereo, as well as in the multi-channel setup of 7.2, which is how I prefer to listen now. The addition of the Prime Towers may have improved the sound of my system by a percent if at all. My system already sounded excellent, I just wanted to add towers as front speakers. My impression is that any improvement I perceive is from moving up from the 5.2 to the 7.2. They do sound clean, warm, and full-bodied, but placement is critical. Make sure to read the SVS speaker placement article. I really wanted to be blown away, but I wasn't. I still haven't been able to achieve any imaging out of these. This is my evaluation in my room, in your room and set-up you may well get the results I've read in some of these 5 star reviews. I'm 61, and have listened to music over 10 hours a day, every day for most of my life. I love Jazz, classical, big band, rock and country music. So I've tested the speakers on a wide variety of music. I was unable to listen to the SVS recommended music list as the "free" trial service requires a CC so they can auto-bill you at the end of the trial. Apparently, the streaming service SVS uses doesn't believe they provide enough value for someone to subscribe without being auto-billed. They bank on people getting caught up in life and forgetting to cancel. So I've used CD's which contain the music I've used to compare many speakers throughout my life. The streaming music I listen to is in 258 kbps. Most of my CD's have been converted to 258 kbps files so I can listen to them via HEOS as well. I prefer my music to sound as close to what I remember hearing during the live performances as possible. I still need to find some 8 inch stands, which will support the weight of the Prime Towers. Then replace my old monster cables that I'm using with more of the SVS cable, I'll need about 200 more feet to finish it out. And of course, I have to do the work, which depends on how I'm feeling on how soon I get to it. The Prime Towers are short runs as they are my front speakers, so they will be the easiest. But I used the SVS cable I purchased on my middle speakers because cutting it in half worked perfectly for those two speakers. They do sound better on the SVS cable than they did with my old Monster Cable. Good cable does make an audible difference in the sound quality. My room is 15' by 17' 6", with an opening of 9' at the back to my breakfast nook which is another 9' deep. It's a hard room, with wood floors, leather furniture, wood blinds, and no drapes. Due to my allergies, I don't have anything soft in the room that can hold allergens to aggravate my allergies. But it also won't absorb any sound, so it's a hard room, but I'm not hearing much reflection. My back speakers are at 17' 6". My subs are on the LFE cable, and the rest of the speakers are powered by my Denon AVR-S740 7.2 system. I'm not usually one who returns things, so I threw away the boxes when I got these and don't plan on returning them. I still move them around, as well as other items in the room, trying to get the sound right. Hopefully with new cables and the proper 8" stands it will get them sounding better and I won't have to move any more furniture. If after any more adjustments I can get some decent imaging from these Prime Towers, I will update this review.
USWOW ! Clear highs! Clear
WOW ! Clear highs! Clear lows! and all sounds in between. Beyond first class sound! Very happy with purchase.
USSpeakers shipped quickly. Each unit
Speakers shipped quickly. Each unit was well-packaged for protection. Connecting the speakers to my receiver was very easy; basically plug & play. One quick auto-adjustment to balance all 5 speakers & subwoofer, and my system was set. The difference in quality was immediate. Richer tones, coming through louder & more clearly compared to prior speakers. Movies and vinyl record play both greatly and improved!!! Very satisfied buyer. Currently researching the SVS subwoofer options as another upgrade
USGood looks & sound
I just received a pair of SVS Prime towers last week and impressed with the improvement in my system. My previous setup had a pair of Fluance XL8 towers purchased in Oct. 2020 and the SVS Ultra Center (April 2020) for the front stage. My setup is a 5.2. 4 with a Marantz 6014 and dual 2000 pros. I was having a problem with the center sounding boomy and felt that something was missing. After trying all the suggestions from online forum's I was convinced that I needed a separate amplifier for the fronts but was discouraged by AV Rant's Tom & Rob that a separate amplifier would not solve the issue. They suggested that I would get a better result by spending money on new left & right speakers rather than an amp. I purchased dual SVS PB1000 in june 2019. Then moved up to dual NSDs12s in Dec 2019 and dual PB2000 Pros in May 2020. The Ultra Center is the best center channel Ive owned. I guess I'm a SVS fan. So, I decided to upgrade to the Prime Towers. Now my front stage is seamless with no boomy sound from the dialog and good channel separation. The extra cost for the piano gloss finish was well worth it. Every time I walk by them I smile.
USUser Reviews | Press Reviews
SVS Prime Tower Touted as “Best Speakers for Home Theater” by Top Tech Site Digital Trends
“Incredible performance, striking design, excellent stereo and surround performance. Perfect for music lovers and film buffs alike, will take your home audio experience to the next level.”
HiFi Chicken Reviews the Prime Tower Loudspeaker
"Beautiful and finish and profile with the all the important acoustics to match. It’s hard to compete with the Prime Tower on price considering the excellent sound quality and appearance."
The Pixelated Gamer Reviews the Prime Tower Speaker System
"The deep bass notes, punchy midrange performance and crystal clear highs all come together for a full on audio assault that rivals any pair of towers we have heard yet....
HiFi Trends Reviews the Prime Tower Loudspeaker
"An incredible speaker. The imaging and soundstage are excellent, the scale is incredible, and they have a lovely midrange. The bass and dynamics are exceptional as well. The heavy-duty build...
AV Nirvana Reviews the Prime Tower Loudspeaker
"Frequency response extends from 30 Hz to 25 kHz. Low distortion and superb off-axis frequency response ensure clean delivery, a wonderful soundstage and lifelike imaging. Through the Prime Towers, I...
Hi-Fi Choice Reviews the Prime Tower Loudspeaker
"A presentation that’s finely revealing, harmonically rich and rhythmically tight. The longer I listen to the Prime Tower, the more I appreciate its ability to walk the line between resolving...
HomeTheaterForum.com Reviews the Prime Tower Speaker
"Enveloping and immersive, bass response was exceptional, all without the use of a subwoofer. The Prime Towers shined with great clarity and resonance. A great value for any home theater...
Audiohead Reviews the Prime Tower
"The Prime Tower brings a big package to the $1k game…If you want to hear every note, foot tap and breath, this is a speaker for you."
The Missing Remote Reviews Prime Tower and Prime Tower 5.0 System
"Not only do they present outstanding center imaging and an unwillingness to compromise either punch or clarity, they also subtly seduce listeners to keep turning up the volume. With each...
Sound Stage - Vince Hanada Reviews the Prime Tower
"It’s amazing what $999.98 can buy. The SVS Prime Tower might make you wonder why you'd ever need to spend more!"
Audioholics - Tarunvir Bains Reviews the Prime Tower and Prime Center Speakers
"I highly recommend the SVS Prime speakers for anyone looking to break into the first true threshold of fidelity-driven sound reproduction without breaking the bank. It’s reassuring to know you...
Reference Home Theater - Chris Heinonen Reviews the Prime Tower
“So impressed… These are $1000 speakers? They sound seriously good…both powerful and detailed…Imaging is also terrific.”
Home Theater Shack Reviews the Prime Tower
"…sounded much bigger than their size, and projected quite an engaging soundstage…should be considered by anyone with $1000 to spend on a pair of speakers."
AVTechReviews - Chris Murray Reviews the Prime Tower
"They’re one of the few speakers that do everything well…rare combination of good sound quality and affordability. Great treble response, smooth mid-range and deep accurate bass makes them a great...
CNET names the Prime Towers at the top of their best speakers under $1000 list!
AVTechReviews - Chris Murray Reviews the Prime Series Speakers
"… have a surprisingly big sound… flawless in its performance…get a audiophile grade home theater system at a fraction of the cost."
CNET reviews the Prime Tower Speaker
See why they ranked it as one of the top budget audiophile speakers available…
TheAbsoluteSound.com - Primer: Rocky Mountain Audio Fest 2014
"When you listen to $100k systems all day, it’s difficult to be really excited about $1k speakers. But let me tell you, these speakers, when listening in nearfield, are some...
SoundstageGlobal.com - RMAF 2014: Stereo Speakers
"The flagship of the Prime line (shown here next to the larger Ultra Tower) is the Prime Tower, which costs $999/pair in matte black or $1199/pair in gloss black. It's...
Prime Series Speakers Receive Digital Trends Editors Choice Award
"With effortless performance, elegant design, and striking value, SVS’ Prime Series hits the ultimate sweet spot in the audiophile segment."
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